![]() ![]() When we help businesses with developing marketing strategies and plans, we try to make the process easier by helping them set goals and outlining marketing messages. The problem is that you might sell the product in the wrong way, to the wrong audience and giving an ineffective sales message. With so many brands out there building their businesses digitally, there seems to be a focus on going live and executing marketing without building a strategic marketing plan. Many businesses struggle with how to make a good marketing plan and resort to paid ads without first analysing the current marketplace. Strategic Marketing Planning is focused on creating a simple strategy that outlines your goals, objectives, and how you can achieve those goals in a manageable time frame. By the end of this blog, brands will have a good understanding of the channels, campaigns and tactics needed to create a great strategic marketing plan that improves performance and customer retention. Without a strong strategic marketing plan in place, brands cannot increase their market position or create a positive image in the market. This article will aim to provide insight into what a strategic marketing plan is and what it should cover, alongside the 7 steps in developing one. Having a roadmap to plan and organise a marketing strategy is vital if brands are serious about competing with competitors and gaining market share. ![]()
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